2025
What 'Weird' Reveals About the Democrats' Messaging Crisis
There are no magic words. But moral attacks your base loves are the core of a winning strategy.
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75 articles
(Page 4)
Newsletter
The climate issue is a propaganda war. Why are the villains winning?
And what can we do to reframe the most important issue of our time?
Newsletter
Response is Reward: Why you can't win debating trolls on Twitter (or in life)
Some tips to roll the trolls and frame your own message on social media and elsewhere
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Why it's silly to debate Robert F. Kennedy, Jr. and Joe Rogan about vaccines
A simple lesson on framing the debate
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GOP war on truth targets fact checkers, disinformation researchers
An effort to make lies indistinguishable from truth
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George Lakoff: Why is empathy central to democracy?
A key difference between Democrats and Republicans
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Batman, Elon Musk and the framing of San Francisco
Analyzing a conservative frame for solving crime and poverty
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Framing Freedom: Biden's 2024 campaign plan
The most important idea in American politics comes to the forefront
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Redpilled, QAnon, Anti-Vaccine: Conservative versions of 'woke'
Part 2 of a multipart analysis of newest Republican weapon word
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Time to Get Woke About Woke
A multipart analysis of the most popular weapon word in American politics